Pro Organizers Speaker Series
Your monthly invitation to learn from experts
eager to help you run your pro organizing business with confidence
SAVE THESE DATES FOR 2025!
THE WHY
Have you ever teetered on the edge of burnout? I know the feeling all too well, especially after the tumultuous year of Covid. I launched Systems by Susie in 2014, but it was in 2020 that we really hit our stride, growing from a team of 5 to 15 members in just a year. I was exhausted and overwhelmed from wearing all the business hats from inquiries to invoicing. Although I started this business out of a love for helping people and organizing homes, I now had to figure out how to operate a sustainable business so that I didn’t burn out.
I needed efficient systems for my business so that I wasn’t the only one doing everything. It required standardizing the way we did things, a whole host of new tech tools, and hiring the right people for the right roles. I had to let go in order to grow. It didn’t happen overnight, but once these systems were in place, my business ran smoothly and independently of me because we had clear systems and clear roles. When I reflect back on this growth stage of my business, I realize that it didn’t need to be so hard. If I had other pro organizers to learn from and share resources with, it would have been an entirely different experience. That’s why I created the Pro Organizers’ Speaker Series – to feature experts who can help guide the way so you can focus on what you love most: organizing.
Join our monthly workshops to get the knowledge you need
to grow and scale your business.
We’ll take deep dives into topics that matter most to pro organizers and invite guest speakers who are experts in that field to share their experiences with us. What’s included:
90-minute Workshop • Live Q&A • Done-for-You Digital Downloads • Video Replays + so much more!
Learn at your own pace: Purchase a Recording!
THREE APPROACHES TO INVENTORY MANAGEMENT – Get the full picture of options when it comes to inventory management in this speaker series. Susie Salinas, owner of Systems by Susie, keeps a partial stock of basics in a home garage and orders specialty items by the job. Liz Wann of Coastal Organizing Company keeps a warehouse full of inventory and also has company vans. Maria Baer of The Baer Minimalist keeps no stock at all! Join us for a conversation on the pros and cons of each approach, so you can decide which is best for you and your business.
KNOWING YOUR NUMBERS: RUN A PROFITABLE PRO ORGANIZING BUSINESS – In this speaker series, our guest experts share two different perspectives on how to know if you’re making money (and how much!) in your business. Melissa Leon of Two Sense Consulting discusses hiring an experienced bookkeeper and fractional CFO.
If your business is smaller, you’re going to love hearing how Lisa Smith of Simplified Studios does her own bookkeeping and figures out her profit per job with her own spreadsheet!
END OF YEAR REVIEW: LOOKING BACK TO PLAN AHEAD – Kat Schmoyer, of the KS Agency, is a busy entrepreneur who specializes in integration – helping business owners like you create routines and plans for daily life AND the big dreams you have. Scaling and optimizing, product launches and funnel strategies are all in her wheelhouse. Kat walks us through a look back at 2023, measuring your successes against the pillars of your business. With that information at hand, you can plan for 2024 so you can grow your business and increase your revenue.
HOW TO BUILD A TEAM THAT’S RIGHT FOR YOU, RIGHT NOW – Jen Robin of Life in Jeneral generously shares her heart and expertise about growing a team of 30 and starting multiple companies. She knows the pros of cons of having a large team versus a small one. She’ll challenge you to think about big picture questions as well as these topics: Hiring, Training, Policies, Employee Manuals, Team Culture, Employees vs. Contractors, Pros and Cons of Having a Team, Pay Rates & Reviews, and Design Fee for Sourcing Products
REFINING THE CLIENT WORKFLOW – This masterclass is all about how to process clients through a workflow that will make sure no one falls through the cracks! From a lead to the invoice – Katrina and Victoria will share their preferred CRM platforms and how they use them to maximize jobs and profits. Use their expertise to develop your own systems for onboarding, operations, and off-boarding clients. Learn how to automate sending proposals, signing contracts, scheduling appointments, reminders, forms (consultation, follow up, punch lists), and more.
MANAGING PRODUCTS – Meet two of my original Mastermind Group members! I know first hand what a wealth of information they have to share from their experiences building super successful organizing companies! Tracy will share which products to bring to a job – how much is enough? – as well as her tips for sourcing just the right containment for each job. Jen has a super organized warehouse and kit system that she will share. You won’t want to miss her tips for managing products and tracking what gets sent to each job and what comes back.
TWO APPROACHES TO ESTIMATING – In this Speaker Series, we’re diving deep into project estimates. One of the first questions in every consult is, “How much is this going to cost me?” How do you offer your client an accurate estimate? Should you price by the hour or offer packages? Enter Danielle and Holly, here to answer all of your burning questions and share their own experience with expert estimating! Danielle uses a question-based calculator that gives a ball park range to clients. Holly believes in package pricing to do her estimates. This is a great opportunity to learn about both practices and see which one will work best for your business!
BRAND PARTNERSHIPS – LIVE EVENT MAY 13TH AT 2 PM EDT – Meet Brandie and Ryan of Home + Sort, the masterminds behind the HT:Summit, stars of their own TV show, and all-around inspirational businesswomen! They’re joining the Speaker Series this month to talk about their super successful mDesign and Erin Condren brand partnerships. Is this a goal you have for your business in the short or long term? There’s so much that goes into it, and this is a great opportunity to learn from their experiences. We’ll also hear from them about their approaches to marketing, product development, building a brand, how to get press, and how to work with influencers. Join us!
5-MILE FAMOUS – Is social media the best way to market your business or are there better options? See what’s out there and which techniques might work best for your growing business! We are diving into all things social media and marketing with Allison Flinn and Kate Greunke. Utilizing Instagram as a dynamic portfolio and networking tool, Allison has successfully attracted over 40% of her clients through the platform. She will teach us how to create stories that inspire potential clients to reach out, use carousel posts that show your best work as a way to connect with referral partners, film and edit reels that are trending so you get more views and more followers. Kate is the co-founder and CEO of the Socialite Agency. The Socialite Agency works with organizers around the world, providing marketing assets, content, and consultation to support business owners in the growth and scaling of their unique businesses. Kate will speak on marketing alternatives to social media, brand messaging, and how to reuse marketing content effectively.
TRAINING YOUR TEAM – This month we are diving into the nitty gritty of “Training Your Team.” Our speakers are Amanda Liford of Easy Life Organizing and Liz Jenkins of A Fresh Space. During the workshop, Amanda will walk us through the checklists and tools she uses for onboarding, as well as what she does to keep her team engaged. Weekly meetings, monthly hangouts & KPIs, quarterly training & reviews, and an annual retreat are a few of the examples she’ll share with us. Amanda also uses a “Level up matrix” to track a variety of things for her team, both on and off the job. Liz’s “side hustle” is a thriving consulting venture where she helps small business owners streamline their systems and processes so they can be more productive and profitable; she specializes in building a team and managing growth. Liz is excited to teach us about the initial onboarding and training process her new hires go through to get up to speed quickly. Need to get your growth progression trackers created or need some ideas for how to keep your team cohesive and in sync?
TECH TOOLS FOR PRO ORGANIZERS – Watch this amazing discussion with Ashley and Jenna of The Arranged Abode and Amy Payne of Purpose Full Tech Solutions. Ashley and Jenna are experts on the CRM platform Monday.com. They’ll share how they have customized it to work for them as a Project Management platform that also does invoicing, contracts, and communication. Amy is passionate about utilizing technology to help business professionals maximize their time and resources at work! She recently launched Purpose Full Tech Solutions which focuses solely on technology consulting and CRM implementation for small businesses. What tools do you use to run your business? Are they working for you? Get some fresh, new ideas and decide which one(s) might work best for your growing business!
CLOSING THE SALE – Watch this discussion with Annie Schmidt from SOS Organization and Kirsten Fisher of Imagine Home Organization. Annie’s sales and marketing background helped her create and elevate the SOS brand, and more importantly – close deals and win clients. She will be speaking with us about her sales and marketing techniques and how she uses them during consults to land the job! Kirsten will explain how to integrate an outside sales team into your growing professional organizing or move management business, the benefits of a sales team and how to train, compensate, and evaluate them. Get some fresh, new ideas from Kirsten and Annie, and decide which one(s) might work best for your growing business! See you there!
ADDING REVENUE STREAMS: CONCIERGE MOVES – Check out this recording as Hello Happy Home’s Mallory Shows, joined by her husband, Brandon speak about the importance of adding revenue streams, specifically sharing how they expanded her business with the introduction of a luxury concierge move service. Mallory and Brandon offer key strategies for diversifying service offerings in the professional organizing industry, including how to deliver premium relocation services. Additionally, they explore other niche opportunities that can help increase revenue and offer practical tips for enhancing your business portfolio.
END OF YEAR TAX TIPS FOR PROFESSIONAL ORGANIZERS – Join Amy Northard, the Accountant for Creatives®, as she shares essential end-of-year tax strategies tailored for professional organizers. Learn how to manage quarterly taxes, choose the right business structure, and organize receipts, mileage, and deductions to prepare for tax time with confidence. This session will help you stay compliant, maximize write-offs, and align your pricing with personal financial goals.
GOALS WITH GRACEFUL SPACES – Discover the transformative power of intentional goal setting with Christina Lee, co-founder of Graceful Spaces Organizing. In this session, participants will learn how to set clear, actionable goals that align with their vision, develop a roadmap for sustainable growth, and adopt a mindset focused on achieving their business objectives. This presentation will offer practical strategies for professional organizers looking to unlock their potential, enhance business performance, and set the stage for long-term success.
MEET SUSIE
Susie started Systems by Susie, her Professional Organizing business, in 2014 in Annapolis, Maryland. She now leads a team of 17 amazing women who allow her to help more clients and work fewer hours. She’s all about SYSTEMS, both in client’s homes and in her business. She has worked hard over the years to build a sustainable and successful organization business that relies on efficient systems and the hard work of her dedicated team members. She loves nothing more than connecting business owners to resources that help them grow and achieve their version of success.
I watched the speaker session and found it very helpful. I especially liked that there was ample time for Q&A’s. The speakers provided useful insights that were specific to running an organizing business. I’ll sign up for future sessions!
COURTNEY
SIMPLI SORT ORGANIZING
Hi Susie! Just a note to tell you how much I loved the last speaker series. Having three different organizers share three different ways of handling the same thing was fabulous! Each strategy helped me tweak and improve my own process. Can’t wait for the next one!
SHANNON
ROOM FOR LIFE ORGANIZING
FREQUENTLY ASKED QUESTIONS
Would you like to be a speaker?
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Interested in a more intimate coaching experience with Susie?
A one-on-one coaching call might be right for you.
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Coaching calls are $250 per hour and highly personalized to help you find the solutions you are looking for in your business.